Paying People Too Much
In 1991, Neva Goodwin, the co-director of the Global Development and Environment Institute at Tufts University, wanted to write a book on “Dumb Things We Could Stop Doing”. I thought it was a great idea, and drafted an article on “Paying People Too Much.” The book was never written and the article never published. But I recently read over the article, and the issue is as relevant today as it was back then.
Below, I have updated the article with current data.
Paying People Too Much
by Elliott R. Morss, Ph.D.
Introduction
In 1990, Donald Pels, the chief executive officer of LIN Broadcasting, made $186.2 million by cashing in stock options when LIN was bought by another firm. Steven Ross, the head of Warner Communications, walked away with a $74.9 million cash “bonus” when his firm merged with Time Magazine. Stephen Wolf of United Airlines was at the top of the “regular” compensation list when he took home $18.3 million (1990 was a year in which UAL profits fell by 71%).
Business Week reported that chief executive officers of large U.S. firms were paid an average of $1.9 million in 1991 (“The Flap Over Business Pay”, Business Week, May 6, 1991). This grew to $10.9 million in 2008 (http://www.aflcio.org/corporatewatch/paywatch/pay/) Another study estimated the average chief executive officer of a major U.S. firm makes 160 times what the average American makes (Graef S. Crystal, In Search of Excess: The Overcompensation of American Executives, New York: W.W. Norton & Company, 1991).
Let’s look in more detail at 2008. Table 1 provides compensation data for the executives who made more than $20 million that year. It is a long list. A number of names have been in the news recently as a result of the US banking collapse and the TARP bailout – Blankfein (Goldman) took home $43 million, Pandit (Citigroup) collected $38 million, Dimon (JP Morgan) got almost $36 million and Fuld of failed Lehman got $22 million. They were paid these amounts for one year of work.
Table 1. – 2008 Executive Compensation
|
Company |
CEO Name |
Compensation ($) |
| Lazard Ltd |
Bruce Wasserstein |
133,708,650 |
| Nabors Industries Ltd. |
Eugene M. Isenberg |
116,652,816 |
| Chesapeake Energy Corporation |
Aubrey K. McClendon |
112,464,517 |
| Oracle Corporation |
Lawrence J. Ellison |
84,598,700 |
| Freeport-McMoRan Copper & Gold Inc. |
Richard C. Adkerson |
77,085,387 |
| XTO Energy Inc. |
Bob R. Simpson |
53,482,631 |
| Walt Disney Company |
Robert A. Iger |
51,229,341 |
| Axis Capital Holdings Limited |
John R. Charman |
46,770,492 |
| GAMCO Investors, Inc. |
Mario J. Gabelli |
45,927,900 |
| Federal-Mogul Corporation |
Jose Maria Alapont Ph.D. |
43,878,871 |
| American Express Company |
Kenneth I. Chenault |
43,393,172 |
| Philip Morris International Inc. |
Louis C. Camilleri |
43,229,587 |
| Goldman Sachs Group, Inc. |
Lloyd C. Blankfein |
42,946,801 |
| Activision Blizzard, Inc. |
Robert A. Kotick |
41,243,860 |
| Citigroup Inc. |
Vikram S. Pandit |
38,237,437 |
| Massey Energy Company |
Don L. Blankenship |
37,201,341 |
| Eagle Bulk Shipping Inc. |
Sophocles Zoullas |
35,788,323 |
| JPMorgan Chase & Co. |
James Dimon |
35,764,557 |
| Calpine Corporation |
Robert P. May |
35,143,178 |
| Hewlett-Packard Company |
Mark V. Hurd |
34,031,021 |
| McKesson Corporation |
John H. Hammergren |
33,554,015 |
| Roper Industries, Inc. |
Brian D. Jellison |
33,318,262 |
| Iconix Brand Group, Inc. |
Neil Cole |
32,453,264 |
| Exxon Mobil Corporation |
Rex W. Tillerson |
32,211,079 |
| Harman International Industries, Incorporated |
Dinesh C. Paliwal |
31,914,693 |
| Honeywell International Inc. |
David M. Cote |
30,829,513 |
| Occidental Petroleum Corporation |
Ray R. Irani |
30,401,622 |
| News Corporation |
Keith Rupert Murdoch |
30,053,157 |
| Coca-Cola Company (The) |
E. Neville Isdell |
29,713,057 |
| Johnson & Johnson |
William C. Weldon |
29,127,432 |
| Seagate Technology |
William D. Watkins |
28,329,065 |
| Abbott Laboratories |
Miles D. White |
28,253,387 |
| Viacom Inc. |
Philippe P. Dauman |
27,994,832 |
| Yum! Brands, Inc. |
David C. Novak |
27,949,368 |
| Herbalife Ltd. |
Michael O. Johnson |
27,659,552 |
| VMware, Inc. |
Diane B. Greene |
26,839,850 |
| BMC Software, Inc. |
Robert E. Beauchamp |
26,467,125 |
| Hess Corporation |
John B. Hess |
26,334,067 |
| Comcast Corporation |
Brian L. Roberts |
26,240,363 |
| Wyeth |
Bernard Poussot |
25,845,593 |
| Procter & Gamble Company (The) |
Robert A. McDonald |
25,568,212 |
| Lockheed Martin Corporation |
Robert J. Stevens |
25,551,586 |
| Merck & Co., Inc. |
Richard T. Clark |
25,073,555 |
| IBM |
Samuel J. Palmisano |
24,965,547 |
| Marsh & McLennan Companies, Inc. |
Brian Duperreault |
24,962,204 |
| State Street Corporation |
Ronald E. Logue |
24,517,276 |
| Integra LifeSciences Holdings Corporation |
Stuart M. Essig |
24,504,288 |
| ConocoPhillips |
James J. Mulva |
24,402,520 |
| Motorola, Inc. |
Sanjay Jha |
24,236,930 |
| Omnicare, Inc. |
Joel F. Gemunder |
23,847,016 |
| Anadarko Petroleum Corporation |
James T. Hackett |
23,835,714 |
| United Technologies Corporation |
Louis R. Chenevert |
23,575,769 |
| WellCare Health Plans, Inc. |
Heath Schiesser |
23,467,591 |
| Abercrombie & Fitch Co. |
Michael S. Jeffries |
23,198,271 |
| ProLogis |
Jeffrey H. Schwartz |
23,176,089 |
| Bristol-Myers Squibb Company |
James M. Cornelius |
23,150,236 |
| eBay Inc. |
John J. Donahoe |
22,462,893 |
| MetLife, Inc. |
C. Robert Henrikson |
22,456,244 |
| Liberty Media Corporation |
Gregory B. Maffei |
22,286,303 |
| CVS Caremark Corporation |
Thomas M. Ryan |
22,116,260 |
| Lehman Brothers Holdings Inc. |
Richard S. Fuld |
22,052,273 |
| Polo Ralph Lauren Corporation |
Ralph Lauren |
22,039,181 |
| Deere & Company |
Robert W. Lane |
21,830,483 |
| TD Ameritrade Holding Corporation |
Joseph H. Moglia |
21,745,211 |
| General Dynamics Corporation |
Jay L. Johnson |
21,724,967 |
| Northrop Grumman Corporation |
Ronald D. Sugar |
21,658,718 |
| Avon Products, Inc. |
Andrea Jung |
21,622,451 |
| Time Warner Inc. |
Jeffrey L. Bewkes |
21,617,867 |
| Prudential Financial, Inc. |
John R. Strangfeld |
21,584,843 |
| ACE Limited |
Evan G. Greenberg |
21,482,013 |
| CBS Corporation |
Leslie Moonves |
21,167,470 |
| H. J. Heinz Company (The) |
William R. Johnson |
21,080,265 |
| Weatherford International Ltd. |
Bernard J. Duroc-Danner |
20,930,309 |
| Knight Capital Group, Inc. |
Thomas M. Joyce |
20,862,388 |
| BlackRock, Inc. |
Laurence D. Fink |
20,641,331 |
| Foster Wheeler AG |
Raymond J. Milchovich |
20,576,993 |
| Raytheon Company |
William H. Swanson |
20,567,134 |
| Verizon Communications Inc. |
Ivan G. Seidenberg |
20,333,127 |
| Valeant Pharmaceuticals International |
J. Michael Pearson |
20,172,115 |
Source: http://www.aflcio.org/corporatewatch/paywatch/ceou/top100.cfm
Executives make a lot, but so do entertainers. Today, the average major league baseball player makes $3.3 million a year, while the average NBA player makes $5.6 million. Tiger Woods has been making $100 million per year, Oprah Winfrey takes home about $225 million annually, while the leading movie stars regularly get $20 million for each movie.
Is it not dumb for us to tolerate a system that allows people to make these amounts when:
- engineers average less than $95,000 annually;
- secondary school teachers earn $51,000;
- General Norman Schwarzkopf’s annual salary for managing 250,000 military; personnel in Desert Storm was $103,927.60, and
- In 2009, General Peteus made $180,000.
Capitalism or Socialism?
In a capitalist society, people are paid in accordance with their contribution. In a socialist society, people are paid in accordance with their needs. As an economic system, capitalism works while socialism does not. History has shown that whether it is a kibbutz in Israel, or collective farming in China, people don’t work as hard when they are just paid what they need.
But the numbers cited above do raise questions. Should we be concerned enough to take action? Many thoughtful people are disturbed by the size of these payments. Professor Edward E. Lawler of the University of Southern California’s Graduate School of Business says: “It seems to get more absurd each year. What is outrageous is that one year becomes the standard for the next. And no one is in a position to say no.” Graef Crystal, an Adjunct Professor of Business at the University of California, Berkeley and a longtime business consultant, calls the executive pay system “rotten to the core”.
The standard Chamber of Commerce reply is that we should not “mess with the market” because whatever its weaknesses, it is a better overall allocator of resources than any other system ever devised by man.
Certainly, the issue warrants further investigation. Two criteria come immediately to mind that can be used to determine whether people are overpaid:
- The market test: is there competition, and if so, is the person earning his or her marginal value product? In less technical terms, is a person getting compensated in a manner that reflects his or her contribution to the profits of an enterprise? If the person provides services to a non-profit organization or a government, the question is how much higher are the additional social benefits provided by the entity as a result of the person’s services;
- Social: There is a point at which a large segment of society views the amount paid to an individual for services rendered so large as to be obscene, outrageous and simply not to be tolerated. This feeling might be caught in a quote such as the following: “I don’t care if the market is working; from a societal standpoint, those payments are obscene; there is something wrong with the market mechanism if it allows somebody to make that sort of money when a school teacher only makes $32,000″.
Such payments can cause anger and envy that can generate further social costs. In the following sections, we will apply these criteria to two groups, senior executives and media performers, and investigate their consequences.
Senior Executives
i. The Market Test
Mark Farmer has reviewed the literature on executive compensation and finds a very weak positive relationship between executive pay and company performance. This is troubling inasmuch as if the market is working as it should in a capitalist society, there should be a strong positive correlation between pay and performance, It is clear that by the market test, a large number of senior executives are overpaid.
But on this subject, consider also Table 2. While admittedly a small sample, it does offer some troubling evidence. It lists bank executives earning more than $1 million in 2008 who took TARP money. Certainly these executives did not “earn” their money in 2008: in many cases, their banks would have collapsed without TARP bailout money.
Table 2. – 2008 Executive Compensation of TARP Recipients
|
TARP |
|||
|
Company |
Recipient |
Compensation |
Payment |
|
American Express Company |
Kenneth I. Chenault |
43,393,172 |
3,388,890,000 |
|
Goldman Sachs Group, Inc. |
Lloyd C. Blankfein |
42,946,801 |
10,000,000,000 |
|
Citigroup Inc. |
Vikram S. Pandit |
38,237,437 |
50,000,000,000 |
|
JPMorgan Chase & Co. |
James Dimon |
35,764,557 |
25,000,000,000 |
|
State Street Corporation |
Ronald E. Logue |
24,517,276 |
2,000,000,000 |
|
American International Group, Inc. |
Martin J. Sullivan |
17,073,478 |
98,935,000,000 |
|
Bank of New York Mellon Corporation |
Robert P. Kelly |
14,183,633 |
3,000,000,000 |
|
South Financial Group, Inc. |
Mack I. Whittle |
12,406,428 |
347,000,000 |
|
PNC Financial Services Group, Inc. |
James E. Rohr |
11,958,853 |
7,579,200,000 |
|
Bank of America Corporation |
Kenneth D. Lewis |
9,857,723 |
45,000,000,000 |
|
Lincoln National Corporation |
Dennis R. Glass |
9,059,351 |
950,000,000 |
|
Wells Fargo & Company |
John Stumpf |
8,768,935 |
25,000,000,000 |
|
Northern Trust Corporation |
Frederick H. Waddell |
8,379,651 |
1,576,000,000 |
|
SunTrust Banks, Inc. |
James M. Wells III |
8,091,887 |
4,850,000,000 |
|
Hartford Financial Services Group, Inc. |
Ramani Ayer |
7,283,943 |
3,400,000,000 |
|
U.S. Bancorp |
Richard K. Davis |
6,987,092 |
6,599,000,000 |
|
Regions Financial Corporation |
C. Dowd Ritter |
6,807,662 |
3,500,000,000 |
|
KeyCorp |
Henry L. Meyer III |
6,727,671 |
2,500,000,000 |
|
BB&T Corporation |
John A. Allison |
6,478,689 |
3,133,640,000 |
|
Comerica Incorporated |
Ralph W. Babb Jr. |
5,947,475 |
2,250,000,000 |
|
CIT Group Inc. |
Jeffrey M. Peek |
5,383,517 |
2,330,000,000 |
|
TCF Financial Corporation |
Lynn A. Nagorske |
5,165,471 |
361,172,000 |
|
Central Pacific Financial Corp. |
Clint Arnoldus |
5,042,745 |
135,000,000 |
|
FirstMerit Corporation |
Paul G. Greig |
4,875,261 |
41,500,000 |
|
City National Corporation |
Russell Goldsmith |
4,150,608 |
400,000,000 |
|
East West Bancorp, Inc. |
Dominic Ng |
4,063,319 |
306,546,000 |
|
UCBH Holdings, Inc. |
Thomas S. Wu |
3,619,608 |
298,737,000 |
|
Marshall & Ilsley Corporation |
Mark F. Furlong |
3,449,755 |
1,715,000,000 |
|
Wilmington Trust Corporation |
Ted T. Cecala |
3,348,030 |
330,000,000 |
|
First Horizon National Corporation |
Gerald L. Baker |
3,323,284 |
866,540,000 |
|
Sterling Bancorp |
Louis J. Cappelli |
3,294,011 |
42,000,000 |
|
Signature Bank |
Joseph J. DePaolo |
3,169,037 |
120,000,000 |
|
Synovus Financial Corporation |
Richard E. Anthony |
3,057,187 |
967,870,000 |
|
Webster Financial Corporation |
James C. Smith |
3,000,939 |
400,000,000 |
|
Fifth Third Bancorp |
Kevin T. Kabat |
2,980,259 |
3,408,000,000 |
|
Royal Bancshares of Pennsylvania, Inc. |
Joseph P. Campbell |
2,892,005 |
30,407,000 |
|
Associated Banc-Corp |
Paul S. Beideman |
2,776,841 |
525,000,000 |
|
Cathay General Bancorp |
Dunson K. Cheng |
2,771,032 |
258,000,000 |
|
Boston Private Financial Holdings, Inc. |
Timothy L. Vaill |
2,722,076 |
154,000,000 |
|
Umpqua Holdings Corporation |
Raymond P. Davis |
2,615,010 |
214,181,000 |
|
Flagstar Bancorp, Inc. |
Mark T. Hammond |
2,506,900 |
266,657,000 |
|
Discover Financial Services |
David W. Nelms |
2,431,100 |
1,224,558,000 |
|
Trustmark Corporation |
Richard G. Hickson |
2,230,868 |
215,000,000 |
|
Valley National Bancorp |
Gerald H. Lipkin |
2,085,773 |
225,000,000 |
|
Whitney Holding Corporation |
William C. Marks |
2,084,389 |
300,000,000 |
|
First BanCorp Holding Company |
Luis M. Beauchamp |
2,057,905 |
400,000,000 |
|
Sun Bancorp, Inc. |
Thomas X. Geisel |
2,033,417 |
89,310,000 |
|
International Bancshares Corporation |
Dennis E. Nixon |
1,906,875 |
216,000,000 |
|
Huntington Bancshares Incorporated |
Stephen D. Steinour |
1,884,117 |
1,398,071,000 |
|
First Niagara Financial Group, Inc. |
John R. Koelmel |
1,738,847 |
184,011,000 |
|
SCBT Financial Corporation |
Robert R. Hill Jr. |
1,610,736 |
64,779,000 |
|
First Midwest Bancorp, Inc. |
Michael L. Scudder |
1,600,487 |
193,000,000 |
|
F.N.B. Corporation |
Robert V. New |
1,520,354 |
100,000,000 |
|
Zions Bancorporation |
Harris H. Simmons |
1,499,926 |
1,400,000,000 |
|
Pinnacle Financial Partners, Inc. |
M. Terry Turner |
1,493,862 |
95,000,000 |
|
MB Financial, Inc. |
Mitchell Feiger |
1,474,217 |
196,000,000 |
|
PrivateBancorp, Inc. |
Larry D. Richman |
1,461,666 |
243,815,000 |
|
National Penn Bancshares Inc. |
Glenn E. Moyer |
1,445,647 |
150,000,000 |
|
First Financial Bancorp. |
Claude E. Davis |
1,412,088 |
80,000,000 |
|
Old National Bancorp |
Robert G. Jones |
1,408,464 |
100,000,000 |
|
Popular, Inc. |
Richard L. Carrion |
1,395,622 |
935,000,000 |
|
OceanFirst Financial Corp., Inc. |
John R. Garbarino |
1,360,415 |
38,263,000 |
|
Susquehanna Bancshares, Inc. |
William J. Reuter |
1,352,659 |
300,000,000 |
|
Flushing Financial Corporation |
John R. Buran |
1,316,171 |
70,000,000 |
|
Midwest Banc Holdings, Inc. |
Jerome J. Fritz |
1,306,880 |
84,784,000 |
|
Morgan Stanley |
John J. Mack |
1,235,097 |
10,000,000,000 |
|
Citizens Republic Bancorp, Inc. |
William R. Hartman |
1,212,611 |
300,000,000 |
|
Westamerica Bancorporation |
David L. Payne |
1,209,466 |
83,726,000 |
|
CVB Financial Corp. |
Christopher D. Myers |
1,187,958 |
130,000,000 |
|
First Bancorp |
Jerry L. Ocheltree |
1,155,422 |
65,000,000 |
|
SVB Financial Group |
Kenneth P. Wilcox |
1,121,251 |
235,000,000 |
|
Lakeland Bancorp, Inc. |
Thomas J. Shara |
1,105,240 |
59,000,000 |
|
Independent Bank Corp. |
Christopher Oddleifson |
1,086,855 |
78,158,000 |
|
Berkshire Hills Bancorp, Inc. |
Michael P. Daly |
1,076,348 |
40,000,000 |
|
1st Source Corporation |
Christopher J. Murphy III |
1,066,327 |
111,000,000 |
|
Columbia Banking System, Inc. |
Melanie J. Dressel |
1,053,087 |
76,898,000 |
|
Intervest Bancshares Corporation |
Lowell S. Dansker |
1,020,169 |
25,000,000 |
|
CoBiz Financial Inc. |
Steven Bangert |
1,012,037 |
64,450,000 |
|
Pacific Capital Bancorp |
George S. Leis |
1,002,428 |
180,634,000 |
Source: http://www.aflcio.org/corporatewatch/paywatch/ceou/tarp.cfm
There is one more table relevant here. It provides exit pay (golden handshakes) for a certain executives. Look at the companies – they all failed shortly after these executives got paid off! And look at the amounts these people received A late Palm Beach friend of mine once said the churches are always full on Sundays with repentant sinners!
Table 3. – Exit Pay for Executives
| Company |
Individual |
Date |
Total |
| Merrill Lynch |
Stanley O’Neal |
Oct. 28, 2007 |
$161,000,000 |
| Citigroup |
Charles Prince |
Nov. 4, 2007 |
$105,000,000 |
| Washington Mutual |
Kerry Killinger |
Sept. 8, 2008 |
$44,000,000 |
| Wachovia |
Ken Thompson |
June 1, 2008 |
$42,000,000 |
| Lehman Bros. |
Richard Fuld |
Sept. 17, 2008 |
$24,000,000 |
| Washington Mutual |
Alan Fishman |
Sept. 25, 2008 |
$19,000,000 |
| Freddie Mac |
Richard Syron |
Sept. 8, 2008 |
$16,000,000 |
| Bear Stearns |
James Cayne |
Jan. 8, 2008 |
$13,000,000 |
| Merrill Lynch |
John Thain |
Sept. 14, 2008 |
$9,000,000 |
| Fannie Mae |
Daniel Mudd |
Sept. 8, 2008 |
$8,000,000 |
Source: James F. Reda & Associates
Why has the market broken down? There are many reasons for market imperfections. Here, we will focus on two. First, there are certain “assets” one must have to be considered for the senior executive “club” by large corporations and the “headhunter” firms that work for them. Social and professional networks are two of the more important assets given consideration. By limiting searches to persons turned up by the head hunting consulting firms. And the “compensation tables” developed by these firms are very difficult to challenge. Unfortunately for stockholders, the executives selected and what they get paid is part of a very imperfect market.
Second, collusion between the senior executive and the firm’s board of directors occurs. Board members remain loyal to the CEO because they make good money by being a Board member. Back in 1990, Business Week reported that in a survey by Korn/Ferry International of 352 companies, the average director of these companies collected retainer and meeting fees of $32,352. Back then, paid much more: Pepsico, Philip Morris, and Coca-Cola paid $78,000, $54,675, and $53,400, respectively. In 2006, the New York Times reported on a survey indicating that directors now get paid between $52, 000 and $165,000.
In theory, these directors represent the interests of shareholders. In fact, these directors are normally selected by the Chief Executive and are likely to support his or her recommendations on most matters. And even if the Chief Executive does not make a recommendation on what his or her compensation should be, it is reasonable to think that under current arrangements, directors will make quite generous offers.
ii. Social
But even if the market were working properly in awarding senior executives “what they were worth”, are there not some longer-term social costs that should be considered? In 1990, the heads of the “big three” American auto companies took home between $8 and $12 million, and there were numerous others operating out of the executive suites of these companies that took home considerably more than $1 million. It is hard to believe that such compensation does not have a damaging effect on company morale. Consider two cases: a senior engineer and a production worker:
A senior engineer is critical to the success of an automobile company because s/he is responsible for the mechanical design of the company’s vehicles, and s/he knows it; s/he might make as much as $300,000; how must he or she feel about having to report to a group in the executive suite making ten times more? A production worker with seniority knows a lot about the automobile industry. Can s/he be expected to believe there is someone in the executive suite who is more than 100 times as productive as s/he?
Is it reasonable to expect that the senior executives, technicians, and production workers in a firm with such differentials will be disposed to work together as a tightly knit team?
Another important social question warrants attention: Should anyone get paid these amounts? Do we want anyone in our society to receive so much more than they will ever be able to use in a reasonable manner? We are concerned about destroying incentives to work and make risky investments. Perhaps $10 million is okay; but how about the $186.2 million payment to Donald Pels or $78.2 million to Steven Ross?
Media Performers
i. The Market Test
On first blush, sports and other media people seem to get paid “what they are worth” by the market. After all, the public pays fairly directly to enjoy their performances. But is the market really working properly? How about the argument that the media makes stars out of not-too-exceptional people. If that is the case, stars are overpaid in the sense that their intrinsic qualities do not exceed those of others who cannot charge as much for their services. This would not be possible if the market was working. Why? Because through the competitive process, all performers would be judged and paid in accordance with their talents. But is the media competitive?
We know the broadcast media cannot be completely competitive because the number of airwaves is limited and because of the high costs of getting into the business. However, it is still possible that the best get to the top if the process of sorting that takes place before media involvement is competitive. Let us consider a concrete example drawn from heavyweight boxing: most of the money made from big-time boxing events comes through pay-TV. Mechanisms have been developed for cable-TV by which the audience can be charged on a per event basis, but only a few cable-TV stations are set up to employ them. The Time-Warner conglomerate owns one of the biggest. They have an audience of 20 million sets hooked up. To give some sense of the numbers, when Holifield fought Foreman (Holifield was the heavyweight champ while Foreman was a popular contender), they had an audience of 7% that got charged $35 to watch the fight, generating a gross of $49 million. The rule of thumb is that the boxers get 50% of the gross with the remainder going to the promoters, out of which they have to pay all costs. For a Holifield-Tyson match, estimates are they would get a 20% audience, generating a $140 million gross.
Time-Warner has effectively “bought” Holifield in that it gets to show any of his fights on their pay-TV system. Time-Warner tried to “buy” King and all of his fighters, including Tyson, but King chose to set up his own pay-TV network. While everything is at some level negotiable, the tradition is that the Champion’s promoter gets to produce the fight. Consequently, with Holifield the champion, the fight will go out over the Time-Warner system; if Tyson beats him, the next fight will be shown on the King system.
What does all this mean? In a nutshell, the promoter is earning an excessive profit because s/he has access to the airwaves that are in limited supply. If competition was introduced among promoters, their payments would come down dramatically, and some of that would probably go to the performers in even higher payments.
The Unique Performer: Myth and/or Reality?
The question now becomes whether we have two performers who are intrinsically so unique that the public is willing to pay a huge amount to see them perform. Incidentally, this question can be generalized across all performers. Consider two possibilities:
- there is a small group of performers that are simply better at what they do than any others in their field; the public knows this and is willing to pay a substantial premium to see the very best perform; the electronic media allows them to register this demand by paying for these performers to come into their living rooms;
- the media operates as an oligopoly and limits competition: it chooses individuals that are not uniquely endowed and convinces the public that they are simply better at what they do than any others in their field; in short, it creates these people: Krugman is made a superstar in economics (because the New York Times regularly quotes his opinions) just as perhaps Holifield, Tyson, Pavarotti, Roger Clements, Frank Sinatra, Madonna, and Tom Brokaw are media creations.
Knowing which possibility fits the facts is important: if the first is correct, the market is functioning properly and our dislike of what media performers they are getting paid has to be registered on social grounds; if the second is possibility is the correct one, their high pay results from a market imperfection.
My conclusion is that there is an element of each (uniqueness and fabrication) associated with most highly-paid performers. Regarding the former, there are more and less competitive review processes that performers must go through before the media is interested in promoting them into something “bigger-than-life”. In sports, the processes are quite competitive: Tyson must be a good boxer, Tiger Woods has to be a good golfer, and Clements must have been a good baseball player to get to where they are today. At the other extreme, there are people who are almost completely media creations: Hollywood does create mystical superstars out of some pretty ordinary people.
Solutions
Let’s start by considering suggestions to deal with the breakdown in accountability between the senior executives and their shareholders which permits the former to pay themselves excessively and get away with it.
Here are the suggestions I made nearly 20 years ago:
- strengthen stockholder representation in compensation decisions. There are several actions needed here: first, get the Securities and Exchange Commission (SEC) to allow stockholders to have a say in senior executive compensation decisions: under present regulations, the SEC does not permit stockholders to determine executive remuneration on grounds that it constitutes “ordinary business”;
- there is need for stronger public interest stockholder associations; recently, the United Shareholders Association put out a study that identifies “black-hat” CEOs who collect too much pay for too little performance; perhaps a regular publication is needed having the same format as stockholder reports;
- third, major investors, such as government retirement funds, should be pressed to play a stronger role in corporate decisions; already, the California Public Employees Retirement System is questioning executive pay;
- fourth, corporations should be pressed to consider establishing ratios between their highest and lowest paid employees; Plato suggested a 5 to 1 ratio; Peter Drucker proposed 20 to 1; in Germany, the average rate is 21 to 1; in Japan the average is 17 to 1 whereas in the United States, the average is a mind-boggling 85 to 1!
- get shareholders to determine directors’ pay, rather than having directors themselves or senior executives making these decisions;
The above suggestions were hardly original. Many people were making them. They have not worked.
The Ultimate Solution
Let us get beyond these executive compensation outrages to a broader point: should there be an upper limit on what any individual should earn in any one year? And I ask this believing in capitalism and concerned about destroying work incentives.
Back in 1991, I suggested we consider an annual compensation limit of $7.5 million adjusted annually for increases in living costs. Correcting for cost of living adjustments since then, this would be $11.8 million today. Can anyone claim that this does not provide adequate incentives for executives to work and performers to perform? And even if, as an athlete or other type of performer, your professional life is extremely short, you can live reasonably well on the annual interest and dividends provided by one year’s work at an $11.8 million rate
If society could agree on an upper limit, it would be reasonably easy to implement. The personal income tax was instituted because it was seen as the best measure of taxpayer’s ability to pay. To implement my suggestion would involve imposing a 100% marginal rate on any annual earnings that exceeded society’s upper limit. Introducing this rate would mean:
- either the government would collect all of a person’s annual payments in excess of that amount in taxes, or
- the individual would put his or her excess income in charitable organizations.
Is this such an unreasonable suggestion? Think about it? Can anyone effectively “utilize” more than $11.8 million in a lifetime?
One Comment
susan buck-morss 24 Jan, 2010
On capitalism and the market: they are not the same thing. Ferdinand Braudel’s brilliant history of the European origins of modern commerce put it this way: Unlike the medieval town fairs, capitalism is the “anti-market” – Braudel comments: “I agree with both Galbraith and Lenin on this…” In the market, “wiith its many horizontal communications…a degree of automatic coordination usually links supply, demand and prices. Then alongside, or rather above this layer, comes the zone of the anti-market, where the great predators roam and the law of the jungle operates. This – today as in the past, before and after the industrial revolution – is the real home of capitalism.” (Ferdinand Braudel, Civilization and Capitalism 15th -18th Century, vol. II: The Wheels of Commerce, trans. Sian Reynolds [Berkeley, 1992], pp. 229-230.