This is the first in a two paper series. It provides an overview of the global wine industry: the leading suppliers, their costs and the largest markets. In the second part, the future of the global wine industry will be presented along with marketing strategies for the future.
The transition from print to digital is causing problems for many industries, and these problems are exacerbated by the global recession. Several industries are examined. Particular attention is given to how the New York Times is handling the transition.